Social Media In Fire Rescue
2027
Built for the fire service
Fire and rescue communications are their own discipline. You are posting from working incidents, explaining fire cause before an investigation closes, protecting patient privacy on medical calls, recruiting in a shrinking labor market, and answering to a community that treats your department as family.
SMIFR is two days of practical training built entirely around that reality — no law enforcement detours, no generic marketing sessions. Every session is taught for fire and rescue agencies, from single-station volunteer departments to metro career systems.
What we cover
Fireground Crisis Comms
Working incidents, evacuations, LODD notifications, and rumor control under pressure.
Content From the Field
Helmet cams, scene-safe video, privacy on medical calls, and turning runs into stories.
Recruitment & Prevention
Filling academies and changing behavior with campaigns people actually watch.
Policy, Records & Retention
Comment moderation, public records requests, and archiving agency accounts legally.
Agenda at a glance
October 6–7, 2027
Day One
Wednesday, October 6, 2027
- 7:30 AMRegistration & Breakfast
- 8:30 AMOpening Keynote: The Fire Service Voice Online
- 10:00 AMFirst Alarm Communications
- 11:15 AMLine of Duty Death & Serious Injury Messaging
- 12:15 PMLunch & Agency Roundtables
Day Two
Thursday, October 7, 2027
- 8:00 AMBreakfast & Morning Briefing
- 8:45 AMFire Prevention Campaigns That Change Behavior
- 10:00 AMRumor Control & Misinformation
- 11:15 AMWorking With Media on the Fireground
- 12:15 PMLunch & Sponsor Showcase
Looking for structured professional development? See the full PIO training program.
Full agendaEmbassy Suites by Hilton Orlando Downtown
191 E. Pine Street, Orlando, FL 32801 · $179/night — breakfast & lunch included
Venue & Hotel